The announcement follows deed0t's previous singles "Same Face", which introduced his new era, "Locked In", of which he says is about "turning survival mode into tunnel vision," he shares. "I used where I come from to charge where I'm going", "Been Around", and most recently "Change", released at the end of October.

is described as "a statement of intent loaded with the complexity, truth and production capable of making you feel as much as it can make you move". It sees deed0t introduce himself as a rising voice in British rap, drawing on an upbringing that saw him surrounded by musicians who have been significant parts of Manchester's musical fabric, including his father, a defining DJ in the city's soundsystem scene, and his grandfather, who belonged to the generation that introduced reggae to the underground.